FUEL Brand Designer - Freelance
FUEL Brand Designers develop compelling and cohesive visual design systems that effectively communicate the brand's essence and brand strategy. This role requires a strong understanding of branding principles, exceptional design skills, and the ability to collaborate with cross-functional teams to bring brands to life. Experience in the beauty industry is a plus.
Expectations
- Conceptualize and design brand visual assets, including logos, typography, color palettes, photography style, iconography, patterns, and other brand elements
- Understands and appreciates the relationship between brand strategy and brand design; collaborates and communicates well with brand strategists
- Develops thoughtful brand governance and robust brand guidelines
- Designs engaging and user-centered brand experiences for websites, mobile apps, and social platforms; collaborates well with strategists, user experience designers, copywriters, and programmers
- Creates digital design systems and produces design specifications for websites
- Excellent communication skills and the ability to clearly articulate approach, rationale, and design thinking
- Presents confidently, persuasively, and professionally to clients and internal teams
- Strong attention to detail and ability to maintain consistency in design execution
- Completes projects on deadline and on budget
Qualifications
- A four-year degree in Graphic Design, Visual Communications, or a related field (or equivalent experience)
- Proven work experience as a Brand Designer or similar role
- A strong portfolio showcasing creative and impactful brand design case studies
- Expertise in Illustrator, Photoshop, and InDesign applications and other relevant design tools
- Expertise in Sketch or Figma web design applications. InVision is a plus
FUEL Values
- Excellence: You strive for excellence and constantly seek out ways to improve.
- Empathy: You possess a desire to understand, be aware of, and be sensitive to the feelings, thoughts, and experiences of others.
- Curiosity: You have the desire to investigate, continuously learn, and explore new paths to progress.
- Proactivity: You take the initiative, anticipate, prepare, and respond to challenges.
- Positivity: You have a can-do spirit — a positive mindset — and complain constructively.
- Accountability: You are responsible for your words, your actions, and your results.